Friday, May 08, 2009

Whoo!! Whoo!! Who’s Talking About You?

Is there no such thing as bad publicity? Are you ready for a time (like, how about now!) when you are not in strict control of how your brand is regarded? (You are in control, actually…read this when you’re done here if you haven’t already)

Revolution magazine recently posted the “100 most influential brands on Twitter.“ What we found most interesting across the list is the spread in number of mentions, the variances in number of followers (a true sign of the internal strategy toward this channel) and whether they even bother with a corporate Twitter account.

What was even more interesting: Revolution is a UK-based publication…and the list leans heavily with UK and European brands, or at least brands with strong presences in those places. Is Twitter becoming more localized on the sly?

Twitter is squarely in the hype spotlight right now. Do we think that everyone must be on Twitter? No. Should it be disregarded as a legitimate channel of communications? Definitely not. Is it manageable? Of course…and we’d love to show you how!