Thursday, June 18, 2009
In Defense of Distraction
“If you continue to just jump in the air every time your phone rings or pounce on those buttons every time you get an instant message, that’s not the machine’s fault. That’s your fault.“
I’ll be brief because the article is not. About a month ago New York Magazine ran a remarkable article entitled In Defense of Distraction. It is a remarkable piece because it addresses a lot of the issues that we here at SISU face when discussing digital media and social media with our clients: “Who has time for all this stuff?“
The answer is, we all do. We are all training ourselves every day to multitask. If you think about it, it’s overwhelming. But if you don’t think about it, it’s automatic.
Read it. Actually, you might have to print it out and keep it by the toilet so that you can absorb it in peace and quiet…
Trends • (0) Comments • (0) Trackbacks • Permalink • E-mail this article