Kinetic Sculpture As A Business
Greyworld is a remarkable agency, founded in Paris and created to enliven public spaces everywhere. Talk about being at the end of the dog’s tail.
Still, their work is shimmering for not only it’s imagination but the technical excellence that goes into it.
Take “The Source,“ installed at the London Stock Exchange in 2004, pictured at right. According to the agency, “The Source is formed from a grid of cables arranged in a square, 162 cables in all, reaching eight stories to the glass roof. Nine spheres are mounted on each cable and are free to move independently up and down its length.“ The software that operates the motion runs on Python, making it wickedly stable. I can testify from personal experience, the result is quite breathtaking.
So, here’s the reason why we’re sharing this with you…do you believe that mere displays - with no other functional use - can be valuable to a company or brand? Take the concept of “The Source” and transfer it to something on your web site, or something your brand might sponsor in a public square for public consumption. Even in this economy…is creating an arresting visual experience for your brand a bad thing?