Data Visualization - How To Really Make The Web Work
Data rules…and it can be beautiful!
An excellent blog about web design, “Webdesignerdepot.com” delivers a killer primer on siites that excel at data visualization.
Why do we care? Because if a picture is worth 1,000 words, then a picture that describes 1,000 data points must be worth 1,000,000 words.
OK, not buying that? How about this: data is all about ferreting out relationships, and relationships are most efficiently grasped visually.
As we move into a more “semantic web” users will come to expect faster, more accurate expression of ideas; cheesy nachos are different than a cheesy pick-up line, but Google doesn’t really know the difference yet. Don’t believe me? Try it for yourself!
Is this a solution in search of a problem? Or a reflection of a brand starting to listen?
From USA Today, the story of a major brand getting local. It reads as a “people want to eat more healthy” story, but we see it as a reflection of (at least the perception of) consumers’ awareness and desire for transparency in the marketplace. It’s the acknowledgement that consumers can take their own decisions, and will dig to find all the facts.
Who deserves the credit for this? Social networking. Think about it…either the brand becomes more transparent proactively, or it will be forced to do so subject to the actions of consumers who influence their friends and family. Frito-Lay’s move is very smart, and is well and truly a win-win.
Is there no such thing as bad publicity? Are you ready for a time (like, how about now!) when you are not in strict control of how your brand is regarded? (You are in control, actually…read this when you’re done here if you haven’t already)
Revolution magazine recently posted the “100 most influential brands on Twitter.“ What we found most interesting across the list is the spread in number of mentions, the variances in number of followers (a true sign of the internal strategy toward this channel) and whether they even bother with a corporate Twitter account.
What was even more interesting: Revolution is a UK-based publication…and the list leans heavily with UK and European brands, or at least brands with strong presences in those places. Is Twitter becoming more localized on the sly?
Twitter is squarely in the hype spotlight right now. Do we think that everyone must be on Twitter? No. Should it be disregarded as a legitimate channel of communications? Definitely not. Is it manageable? Of course…and we’d love to show you how!
What? Teenagers are just like the rest of us…on a budget.
Have you ever heard mom-friendly and teenager in the same sentence? I doubt it.
But, times are changing. Tenenagers are in fact just like the rest of us–even Moms (gasp!). It seems teenagers are no longer sold on the designer label and are now looking for the deals.
See Losing Its Cool at the Mall for the latest trend in teenager spending.
An excellent blog about web design, “Webdesignerdepot.com” delivers a killer primer on siites that excel at data visualization.
Is there no such thing as bad publicity? Are you ready for a time (like, how about now!) when you are not in strict control of how your brand is regarded? (You are in control, actually…