Monday, August 24, 2009
Social Media a “Canary In A Coal Mine”
We’re At The Very Start Of Something Very Interesting
I’ll allow the good folks at The New York Times do the talking here, but you should do the reading of this article because the business of “focus group testing” is about to go the way of the Victrola.
Specifically, companies have started monitoring Twitter and other social media platforms to gauge public sentiment about specific topics. Companies are buying this information and putting it to use.
And it is a good thing.
Of course, it’s all preliminary, the science isn’t rock-solid yet, and there will be more platforms and complexities to add to the mix. But the notion that companies can listen and act does represent something quite exciting for marketing and promotions and product development (and public safety).
Stay tuned.
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