Thursday, June 18, 2009

In Defense of Distraction

“If you continue to just jump in the air every time your phone rings or pounce on those buttons every time you get an instant message, that’s not the machine’s fault. That’s your fault.“

I’ll be brief because the article is not. About a month ago New York Magazine ran a remarkable article entitled In Defense of Distraction.

It is a remarkable piece because it addresses a lot of the issues that we here at SISU face when discussing digital media and social media with our clients: “Who has time for all this stuff?“

The answer is, we all do. We are all training ourselves every day to multitask. If you think about it, it’s overwhelming. But if you don’t think about it, it’s automatic.

Read it. Actually, you might have to print it out and keep it by the toilet so that you can absorb it in peace and quiet…

Posted by SISU on 06/18 at 11:47 AM
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Monday, June 01, 2009

Data Visualization - How To Really Make The Web Work

Data rules…and it can be beautiful!

imageAn excellent blog about web design, “Webdesignerdepot.com” delivers a killer primer on siites that excel at data visualization.

Why do we care? Because if a picture is worth 1,000 words, then a picture that describes 1,000 data points must be worth 1,000,000 words.

OK, not buying that? How about this: data is all about ferreting out relationships, and relationships are most efficiently grasped visually.

As we move into a more “semantic web” users will come to expect faster, more accurate expression of ideas; cheesy nachos are different than a cheesy pick-up line, but Google doesn’t really know the difference yet. Don’t believe me? Try it for yourself!





Posted by Tony Long on 06/01 at 07:55 PM
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