Thursday, February 26, 2009

Media “Placement”

A rather interesting ad concept is currently being deployed in Cape Town, South Africa. Click here to see all about it from AdAge.

It begs the question for brands: Are brands willing to really go where their customers need them most? For instance, why should a brand crowd itself into a general-interest magazine along with all its competitors when it might be better off doing a really unique poster campaign or product giveaway in a compelling location? Then, for instance, why not videotape the results and put them up on YouTube?

As marketing budgets continue their contraction, it will be the savvy ones who survive.

Thursday, February 19, 2009

Who designed it first?

Ever since Pepsi introduced their new logo design, people have been blogging, twittering, and whatnot over whether or not the logo was inspired (or stolen) from the Obama “O” logo.

You decide. (article 1)

Monday, February 09, 2009

Are the people at SISU sadists?

Well I can’t speak for the others, but I know I got pleasure from watching Buffalo and Michael squirm as they tried to figure out the present we gave them.  It appeared to be a puzzle, and little did they know that it was missing two pieces.  As what seemed like an eternity (especially for two grown men), slowly and almost painfully, they pieced it together.  When they finished, the mystery remained; why were there two missing pieces, and perhaps better, why did the rest of SISU enjoy watching them struggle?

Friday, February 06, 2009

Quality Viral Video

If you’re cool like Russ (our resident expert on easing in swiffs) is, you know all about it. But, still some of you may ask, “what is it that you’re talking about?“

It is “Will It Blend?“ the web site of videos produced by a blender company. They take their grinding propensities out on anything and everything: a pair of lederhosen, an iPod, a lighter, etc., etc.

Why would a company do something like this? Because I now know who the company is, that they make blenders, and that if I’m cool I’ll get one. They have managed to take a mundane kitchen appliance (perhaps best defined by price and not features, making it less profitable than it might be) and elevate it to cult status. Plus, the performance promise is right there for all to see; if their products can make paste out of an iPod, it’s work a treat on my ‘rita…right?